Warning: ob_start(): non-static method wpGoogleAnalytics::get_links() should not be called statically in /home2/indigotx/public_html/wp-content/plugins/wp-google-analytics/wp-google-analytics.php on line 259
First steps to market your small business online | The Leaders Factory

First steps to market your small business online

If you check the local Dallas search trends, will realize that there is a huge opportunity to get for more leads and customers for your small business. Let’s see the following example:

For a yoga studio with an average sale of $50.00 and a lifetime customer value of $600.00 would take only 5 or 6 new customers to pay the the whole marketing campaign, rest is revenue for the studio. According to our local Dallas keyword research, there are more than 27,000 searching for the terms “yoga dallas” every single month. Even with the lowest coversion rate (.005%) there is a potential of 136 new customers for that niche.

Do you want those customers? I bet you do.

marketing cross road First steps to market your small business online

The first step is making the crucial desicion of where to start, and you can take one of the following routes:

1. Do It Yourself
Internet marketing is not as complicated as it seems, but you will need to devote time to acquire some basic skills to market your business effectively. By acquiring, I don’t mean learning everything yourself, you can get your staff involved in this process and delegate some aspects of your internet marketing campaign.

Just a word of caution here. Do not make your IT guy responsible for the “internet thing” they definetly should be involved in the technical aspects but remember that it is “marketing”. In Mike Koenigs words “It’s not about the technology, it’s about the psycology of the sale”.

2. Hire someone.
There are good reputable companies that can handle your online marketing campaigns. If you decide to hire someone, try looking for a local company first and build a long term relationship with them. Local Internet Marketing companies will be more sensitive to your local market and will be aware of specific circumstances in your market.

As a rule of thumb, stay away from super-mega-massive-secret-anything. Companies that offer what is known as black hat tricks, can provide quick flashy results but kill your online reputation in the long term. Normally this companies offer a single traffic source strategy, like a number of incoming links or multiple posts in Craigslist or sale Facebook friends and fans.

3. Postpone the desicion.
If decide to postpone the desicion… well, just bookmark this article and come back when you are ready. Just keep in mind that someone else is going to be getting those customers.

Share and Enjoy:
  • digg First steps to market your small business online
  • delicious First steps to market your small business online
  • newsvine First steps to market your small business online
  • reddit First steps to market your small business online
  • stumbleupon First steps to market your small business online
  • googlebookmark First steps to market your small business online
  • yahoobuzz First steps to market your small business online
  • twitter First steps to market your small business online
  • technorati First steps to market your small business online
  • live First steps to market your small business online
  • linkedin First steps to market your small business online
  • ping First steps to market your small business online
  • posterous First steps to market your small business online
  • rss First steps to market your small business online
  • friendfeed First steps to market your small business online
  • propeller First steps to market your small business online

Tags: , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

Security Code: