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Google Introduces +1 | The Leaders Factory

Google Introduces +1

The +1 button is a shorthand for “this is pretty cool” or “you should check this out.” Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts and others find the best stuff when they search.

How does +1 affect search results?

+1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. Adding the +1 button to your pages lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results.

When a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user’s connections who’ve +1′d your page. If none of a user’s connections has +1′d your page, your snippet may display the aggregate number of +1′s your page has received.

Does +1 affect my site’s performance in search?

Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.

How will the +1 button affect my traffic?

Personalized annotations next to your page in search results may increase your site’s visibility and make your site’s snippet more compelling, which may in turn increase the odds that users will click through to your page.

How does the +1 buttons look like?

How to do I place one on my website?

You can grab the +1 code here.

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