Autoresponders are such versatile online tools that they can be used in a number of different marketing campaign types. Here are four ways that they are commonly used to provide effective marketing for a business.

Providing Autoresponder Courses

One popular way to use an autoresponder is to create a course that your list members get in increments. The course may be just a few emails, with each email containing one section of the course. Or, it may be a lengthy course that takes months or even years to complete. With an autoresponder, you can load all of the parts of the course at once and then have them sent out along a scheduled coursework timeline.

Courses can be a part of your marketing campaign, offering useful information along with the marketing of your business. They can be made up of simple articles or reports that offer valuable, succinct information that will attract new list members. Or, the email course may be the end product that you are selling.

Send Multiple Marketing Campaign Emails

With most autoresponders, you can create more than one email campaign. This makes it possible to identify and target more than one customer market and to tailor your marketing messages to them. This highly targeted marketing makes it possible to create messages that resonate well with the specific audience you send them to. It also makes it easier to keep your autoresponder messages shorter and to the point instead of creating long messages that are meant to appeal to many customer types.

Marketing With an Ezine

One of the most popular ways to use an autoresponder is to create an ezine and to send it out to those who are interested in the information. With a regular ezine, you can build up a loyal readership that read each issue for its in-depth, topical information. The publication also markets your business, mentioning your specials, new products, etc.

With an ezine, the focus is on the content, and the publication can be lengthy in order to provide everything that readers want. Ezines are generally written with personality, giving your business a personal face that inspires loyalty among readers. They often have several different sections to provide variety to readers.

Promotional Emails

Another common way to use an autoresponder is to send out short, promotional emails that spotlight some aspect of what you are selling. These can be one page or less and offer to-the-point information about the current sale, the best-selling product, publicity that the products are getting, etc. These messages are fast and easy for list members to read, and they can earn you quick sales by specifically pointing out what buyers have to gain by doing business with you.

Short promotional emails are also easy to write, making it possible to load months of announcements all at once and to allow them to be sent out on any schedule. Regular promotional messages assist in your online branding efforts, reminding customers of your business name and website address.

One of the most complete autoresponder platforms is GetResponse, we use it for some our clients and provides high email delivery rates but also a complete set of tools for a seamless integration with your Social Media properties.