Warning: ob_start(): non-static method wpGoogleAnalytics::get_links() should not be called statically in /home2/indigotx/public_html/wp-content/plugins/wp-google-analytics/wp-google-analytics.php on line 259
Internet Marketing for Local Small Business

The Top 20 Online Marketing Mistakes Small Business Owners Make


The fundamentals of marketing haven’t changed, the only difference is that the internet provides a variety of new channels in which your business can communicate and reach out to new and existing customers.

I have worked with hundreds of small business owners and this a collection of the top mistakes small business owners, authors, coaches and solopreneurs make.

Share and Enjoy:
  • digg The Top 20 Online Marketing Mistakes Small Business Owners Make
  • delicious The Top 20 Online Marketing Mistakes Small Business Owners Make
  • newsvine The Top 20 Online Marketing Mistakes Small Business Owners Make
  • reddit The Top 20 Online Marketing Mistakes Small Business Owners Make
  • stumbleupon The Top 20 Online Marketing Mistakes Small Business Owners Make
  • googlebookmark The Top 20 Online Marketing Mistakes Small Business Owners Make
  • yahoobuzz The Top 20 Online Marketing Mistakes Small Business Owners Make
  • twitter The Top 20 Online Marketing Mistakes Small Business Owners Make
  • technorati The Top 20 Online Marketing Mistakes Small Business Owners Make
  • live The Top 20 Online Marketing Mistakes Small Business Owners Make
  • linkedin The Top 20 Online Marketing Mistakes Small Business Owners Make
  • ping The Top 20 Online Marketing Mistakes Small Business Owners Make
  • posterous The Top 20 Online Marketing Mistakes Small Business Owners Make
  • rss The Top 20 Online Marketing Mistakes Small Business Owners Make
  • friendfeed The Top 20 Online Marketing Mistakes Small Business Owners Make
  • propeller The Top 20 Online Marketing Mistakes Small Business Owners Make

SOCIAL MARKETING – The State Of Union Address 2013




4 Top marketing experts, gave us a look at how to make more money and save time with social sites, while I recorded it for you.

Paul Colligan – The best selling Kindle author of Cross Channel Social Media Marketing SOCIAL MARKETING   The State Of Union Address 2013 on Amazon.

Lynette Young – Lynette is the author of “Google+ For Small Businesses” with the focus of helping solo and small business owners benefit from the unique and rich benefits of the Google+ platform.

Warren Whitlock – Best selling author of “Profitable Social Media: Business Results Without Playing Games

Chris Treadaway – Chris Treadaway is an three-time startup founder and co-author of the bestselling book Facebook Marketing An Hour a Day.

Share and Enjoy:
  • digg SOCIAL MARKETING   The State Of Union Address 2013
  • delicious SOCIAL MARKETING   The State Of Union Address 2013
  • newsvine SOCIAL MARKETING   The State Of Union Address 2013
  • reddit SOCIAL MARKETING   The State Of Union Address 2013
  • stumbleupon SOCIAL MARKETING   The State Of Union Address 2013
  • googlebookmark SOCIAL MARKETING   The State Of Union Address 2013
  • yahoobuzz SOCIAL MARKETING   The State Of Union Address 2013
  • twitter SOCIAL MARKETING   The State Of Union Address 2013
  • technorati SOCIAL MARKETING   The State Of Union Address 2013
  • live SOCIAL MARKETING   The State Of Union Address 2013
  • linkedin SOCIAL MARKETING   The State Of Union Address 2013
  • ping SOCIAL MARKETING   The State Of Union Address 2013
  • posterous SOCIAL MARKETING   The State Of Union Address 2013
  • rss SOCIAL MARKETING   The State Of Union Address 2013
  • friendfeed SOCIAL MARKETING   The State Of Union Address 2013
  • propeller SOCIAL MARKETING   The State Of Union Address 2013

Business Profiles on Google+

Back in July, the Google+ team announced that they were working on a business specific platform as part of the development roadmap for the Google’s Social Media ecosystem.

Google+ Pages Overview

Google+ Pages help you build deeper relationships with customers by sharing your thoughts, links, photos and promotions with the right people at the right times. Want to offer a behind-the-scenes look at your product team in action? Highlight a unique sale? Get live, face-to-face feedback by holding multi-person video chats with customers all over the world? With Google+ Pages, you can share what matters in a way that matters most to your business.

Post
Once you have people on your page, how do you start talking to them? You can use your Stream to post relevant content, including photos and videos, and even engage your followers directly by asking questions that start discussions. You can make your posts public so people can find them using search, or use Circles to tailor specific messages to specific followers.

Hangouts
Hangouts let you set up one-click video conversations with customers and colleagues alike. You can get face-to-face product feedback, help customers solve problems or simply get to know them better, and collaborate with remote colleagues on shared documents in real time — all over high-quality, easy-to-use video chat.

Circles
Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers.

On the promotion side of things, Google Pages are tightly integrated with other products like Adwords, Search and the Plus1 (+1) button which we will now start all over the place… even in paid ads.

Finally and this is perhaps one the most promising aspects of Google+ Pages, is the reporting tools -like the Ripples visualization tool- and the release of the API for the Google+ platform. In the coming days we will be covering more in depth features of Google Pages and most importantly, how can integrated to your local marketing strategy.

Visit the Google+ Pages for more information. Keep in mind that you will need a Google+ Profile to create your business page.

Share and Enjoy:
  • digg Business Profiles on Google+
  • delicious Business Profiles on Google+
  • newsvine Business Profiles on Google+
  • reddit Business Profiles on Google+
  • stumbleupon Business Profiles on Google+
  • googlebookmark Business Profiles on Google+
  • yahoobuzz Business Profiles on Google+
  • twitter Business Profiles on Google+
  • technorati Business Profiles on Google+
  • live Business Profiles on Google+
  • linkedin Business Profiles on Google+
  • ping Business Profiles on Google+
  • posterous Business Profiles on Google+
  • rss Business Profiles on Google+
  • friendfeed Business Profiles on Google+
  • propeller Business Profiles on Google+
Tags: , ,
Posted in News and Updates Social Media by Felipe Huicochea. No Comments

4 Ways to Use an Autoresponder in Your Business

Autoresponders are such versatile online tools that they can be used in a number of different marketing campaign types. Here are four ways that they are commonly used to provide effective marketing for a business.

Providing Autoresponder Courses

One popular way to use an autoresponder is to create a course that your list members get in increments. The course may be just a few emails, with each email containing one section of the course. Or, it may be a lengthy course that takes months or even years to complete. With an autoresponder, you can load all of the parts of the course at once and then have them sent out along a scheduled coursework timeline.

Courses can be a part of your marketing campaign, offering useful information along with the marketing of your business. They can be made up of simple articles or reports that offer valuable, succinct information that will attract new list members. Or, the email course may be the end product that you are selling.

Send Multiple Marketing Campaign Emails

With most autoresponders, you can create more than one email campaign. This makes it possible to identify and target more than one customer market and to tailor your marketing messages to them. This highly targeted marketing makes it possible to create messages that resonate well with the specific audience you send them to. It also makes it easier to keep your autoresponder messages shorter and to the point instead of creating long messages that are meant to appeal to many customer types.

Marketing With an Ezine

One of the most popular ways to use an autoresponder is to create an ezine and to send it out to those who are interested in the information. With a regular ezine, you can build up a loyal readership that read each issue for its in-depth, topical information. The publication also markets your business, mentioning your specials, new products, etc.

With an ezine, the focus is on the content, and the publication can be lengthy in order to provide everything that readers want. Ezines are generally written with personality, giving your business a personal face that inspires loyalty among readers. They often have several different sections to provide variety to readers.

Promotional Emails

Another common way to use an autoresponder is to send out short, promotional emails that spotlight some aspect of what you are selling. These can be one page or less and offer to-the-point information about the current sale, the best-selling product, publicity that the products are getting, etc. These messages are fast and easy for list members to read, and they can earn you quick sales by specifically pointing out what buyers have to gain by doing business with you.

Short promotional emails are also easy to write, making it possible to load months of announcements all at once and to allow them to be sent out on any schedule. Regular promotional messages assist in your online branding efforts, reminding customers of your business name and website address.

One of the most complete autoresponder platforms is GetResponse, we use it for some our clients and provides high email delivery rates but also a complete set of tools for a seamless integration with your Social Media properties.



Share and Enjoy:
  • digg 4 Ways to Use an Autoresponder in Your Business
  • delicious 4 Ways to Use an Autoresponder in Your Business
  • newsvine 4 Ways to Use an Autoresponder in Your Business
  • reddit 4 Ways to Use an Autoresponder in Your Business
  • stumbleupon 4 Ways to Use an Autoresponder in Your Business
  • googlebookmark 4 Ways to Use an Autoresponder in Your Business
  • yahoobuzz 4 Ways to Use an Autoresponder in Your Business
  • twitter 4 Ways to Use an Autoresponder in Your Business
  • technorati 4 Ways to Use an Autoresponder in Your Business
  • live 4 Ways to Use an Autoresponder in Your Business
  • linkedin 4 Ways to Use an Autoresponder in Your Business
  • ping 4 Ways to Use an Autoresponder in Your Business
  • posterous 4 Ways to Use an Autoresponder in Your Business
  • rss 4 Ways to Use an Autoresponder in Your Business
  • friendfeed 4 Ways to Use an Autoresponder in Your Business
  • propeller 4 Ways to Use an Autoresponder in Your Business
Tags: , ,
Posted in Email Marketing by Felipe Huicochea. No Comments

Google City Pages: Local Listings will be even more relevant

For the past couple of months Google has been working on a new platform to integrate Google Places with community building tools to enhance the level of engagement of local consumers. Dallas is not on the map yet, but it is a matter of time and those businesses that are taking advantage of the current Google Places platform will benefit greatly from the upcoming changes.

Screen shot 2011 10 03 at 1.35.26 PM 300x212 Google City Pages: Local Listings will be even more relevant

For Small Businesses, Google Places provides the easiest, quickest path to outreach the ever growing mobile device consumer base.

Screen shot 2011 10 03 at 1.48.12 PM 300x193 Google City Pages: Local Listings will be even more relevant

If you haven’t claimed your business listing, we have a complete Google Places Tutorial. We strongly advice you to do this first, even if don’t have a website.

Share and Enjoy:
  • digg Google City Pages: Local Listings will be even more relevant
  • delicious Google City Pages: Local Listings will be even more relevant
  • newsvine Google City Pages: Local Listings will be even more relevant
  • reddit Google City Pages: Local Listings will be even more relevant
  • stumbleupon Google City Pages: Local Listings will be even more relevant
  • googlebookmark Google City Pages: Local Listings will be even more relevant
  • yahoobuzz Google City Pages: Local Listings will be even more relevant
  • twitter Google City Pages: Local Listings will be even more relevant
  • technorati Google City Pages: Local Listings will be even more relevant
  • live Google City Pages: Local Listings will be even more relevant
  • linkedin Google City Pages: Local Listings will be even more relevant
  • ping Google City Pages: Local Listings will be even more relevant
  • posterous Google City Pages: Local Listings will be even more relevant
  • rss Google City Pages: Local Listings will be even more relevant
  • friendfeed Google City Pages: Local Listings will be even more relevant
  • propeller Google City Pages: Local Listings will be even more relevant