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Internet Marketing for Local Small Business - Part 3

Matt Cutts: Does Google use data from social sites in ranking?

“We do use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition we’re also trying to figure out a little bit about the reputation of an author or creator on Twitter or Facebook,” says Cutts.

You can read the article here: What Social Signals Do Google & Bing Really Count?

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Google’s New Local Search Results

Google recently changed how local search results are being displayed. For approximately the past 2 years, Google had been running the 7-pack local business listings beside the map. Now, however, the search engine has essentially merged the organic listings with the local listings and restructured the page, calling it Place Search.

As part of this restructuring, Google moved the map to the right side of the search results. Can this change affect your own listing? Check this interview with Brian Combs, the CEO and Founder of ionadas.com

“I think Google, to a certain extent, is at a disadvantage in that space because they don’t have the armies of people to help out small businesses,” -Brian Combs

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What is a backlink?

What’s a backlink? A backlink (otherwise known as an incoming link) occurs when another website links to yours. If you are trying to figure out the meaning and relevance of backlinks, it is very likely that you have been trying to figure out how to drive traffic to your website.

It works like this. . .first, you build a website. Hopefully you have created your website with the structure, keywords and content that your target audience will find appealing and comprehensive. If you use the right SEO (search engine optimization) strategies, your website will rank high in the search engine results page.


5x5 backlink building What is a backlink?

This means that when a user goes into a search engine to look for something that your business offers, you will come up on the first page of the search engine results (rather than your competitor). So, search engine optimization is important and you need to keep it in mind as you are creating your website.

Now we get more into the specific answer to “What’s a backlink”. While the structure and keywords are important to keep in mind as you create and add to your website, the most important factor of good SEO for the rest of your website’s life is adding and maintaining backlinks. The reason is simple.

The search engines use backlinks to rate how worthwhile or valuable your site is. If you have many others linking to your site, that signifies to the search engines that you have a reputable site that is worth displaying high in the results. So you move up in rank. While the quantity of the backlinks contributes to your ranking, it is also important to make sure that you maintain high backlink quality as well. Try to avoid having backlinks from sites that have nothing to do with your site. Also, it is better to have backlinks coming from other highly ranked sites (as long as they are related to yours).

There are many ways to go about building backlinks. You can hire a service to do it for you, but just make sure that you do the research to insure that you will be getting enough high quality links for what you spend. You can also do this yourself. It is quite time consuming and can be frustrating, but it is crucial to the ranking of your site.

If you decide to go about link-building yourself, you can manually request others to link to you, you can submit your site manually to the most reputable directories, you can submit articles that link back to your site to the many article directories, and you can participate in forums and other social media platforms so that people are constantly clicking on your link. These are just a few of the many ways that you can go about increasing the number of backlinks to your site. Now that you have the basic answer to “What’s a backlink?, it’s time to start adding them to your internet marketing strategy.

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Scott Stratten: Keep Going Until we Stop

0 Scott Stratten: Keep Going Until we Stop

Scott Stratten is the president of UnMarketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he now has over 65,000 people follow his daily rantings on Twitter and was voted one of the top influencer’s on the site with over 100 million users. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, and an Amazon.com, Amazon.ca and Amazon UK best-seller.

His clients’ viral marketing videos have been viewed over 60 million times before YouTube existed and dial-up bandwidth speed was a concern. He recently appeared in the Wall Street Journal, Huffington Post, Mashable, USA Today, CNN.com and Fast Company. That plus $5 gets him a coffee anywhere in the world.

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Dan Cobley: What physics taught me about marketing

dan cobley 150x150 Dan Cobley: What physics taught me about marketing “The fantastic thing about the web is that anyone with a computer and an Internet connection can tap into a global market from day one.” – Dan Cobley

Dan Cobley is Google’s director of marketing for central and northern Europe. He shows customers the best way to use Google products to find the information and services they’re searching for, while working with businesses to demonstrate how a search engine can help them find interested customers.

Before Google, Cobley was the vice president of branding and marketing for Capital One and the marketing director of Ask Jeeves. He’s worked in both the UK and US, but always in marketing — although his first degree from Oxford is in physics.



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