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Internet Marketing for Local Small Business - Part 4

HD Video podcasting setup

Podcasting is probably one of the most effective ways in which businesses -big and small- can engage and establish trust with their existing and prospective clients as well.

The flexibility of the medium allows users to consume your content in a variety of platforms and devices. Although I personally prefer video over audio only podcasts, the later have proven successful for many business owners.

In this post, I am sharing with you a basic setup requested by a current client in the health care industry. Due the nature of my clients’ line of business, the visual component in their podcast is a must.

When designing your podcast studio there 3 basic elements:

  • Lightning
  • Audio
  • Video
  • Studio Setup

     


     

    HD Video Podcasting Setup gear list from Amazon HD Video podcasting setup

     


     

    Follow up videos

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    Local Marketing Training Center

    Felipe Huicochea, a seasoned Internet entrepreneur based in Dallas, Texas, has announced that The Leaders Factory is launching a new website that will feature full step by step training and tutorials for individuals looking to earn a full or part time income helping local small business to take full avantage of the exposure and sales that the proper techiniques and strategies can bring to them.

    The new website can be found at LocalMarketingTrainingCenter.com

    “The goal of this website is to provide all the information, training and knowledge of strategies that can be easily integrated into products and services that small business owners are demanding right now” said Felipe Huicochea, founder. “The increased volume of search queries for local products and services is real. People are looking for local shops and the Local Marketing Training Center will train people to fill the gap and connect local small businesses with new leads and customers.”

    He also pointed out that this exclusive membership site will grant access to a vast reservoir of knowledge an experience of widely recognized players in the Local Marketing industry, private live webinars and Q & A calls.

    The Leaders Factory Local Marketing Training Center is offering a $2.95 trial for anyone who signs up before August 31st 2010.

    For more details on the Local Marketing Training Center visit
    LocalMarketingTrainingCenter.com .

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    Chip Conely: Measuring What Makes Life Worthwhile

    Chip Conley creates joyful hotels, where he hopes his employees, customers and investors alike can realize their full potential. His books share that philosophy with the wider world.

    “Chip Conley is that rare breed of CEO who possesses both a brilliant business mind and a very big heart. He’s a true role model for anyone who wants to lead.”
    Gavin Newsom, Mayor of San Francisco

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    Chris Brogan’s 50 Power Twitter Tips

    Chris broke his 50 Twitter Power Tips down into five categories: intent, technical, business, integrated usage, and off-twitter. Some could probably fit in more than one category, such as it were.

    I hope you enjoy the video made by PaulOnStage. You can read the full post at Chris Brogan’s Blog

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    Scott Stratten – The Biz Media Sessions

    #TheBizMedia Sessions – Scott Stratten aka @UnMarketing discusses social media, twitter, business and marketing. Un-Marketing.com. Book pre-order at Amazon.com Scott Stratten   The Biz Media Sessions

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