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Internet Marketing for Local Small Business - Part 8

Local search goes mobile


Will your business be ready to take advantage of this unique opportunity?

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Will Mobile internet replace PCs?

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That’s an even more aggressive outlook than Morgan Stanley’s projection that the mobile Web will outstrip the desktop Web in five years.

Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.

But the firm warns that many sites still are not optimized for the mobile Web, even though cell users expect to make fewer clicks on their phones than on a PC. To successfully expand into mobile, publishers will have to reformat sites from the small form-factor of handheld devices.

Looking ahead to 2014, Gartner estimates that 3 billion of the world’s adult population will be able to conduct transactions via mobile or Internet technology. “Cash transactions will remain dominant in emerging markets by 2014, but the foundation for electronic transactions will be well underway for much of the adult world,” according to the firm.

Click here to read the full article

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Top 10 Video Sites

Top 10 Video Content Properties by Videos Viewed

U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property with 12.8 billion videos. YouTube.com accounted for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 903.1 million videos, or 2.8 percent of all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5 percent), followed by Yahoo! Sites with 435.5 million (1.3 percent) and Viacom Digital with 361.2 million (1.1 percent).

Top U.S. Online Video Content Properties* by Videos Viewed
January 2010
Total U.S. – Home/Work/University Locations
Property Videos (000) Share of Videos (%)
Total Internet : Total Audience 32,410,886 100.0
Google Sites 12,816,043 39.5
Hulu 903,078 2.8
Microsoft Sites 491,753 1.5
Yahoo! Sites 435,487 1.3
Viacom Digital 361,228 1.1
Fox Interactive Media 293,008 0.9
Turner Network 283,244 0.9
AOL LLC 241,991 0.7
Vevo 226,125 0.7
CBS Interactive 217,407 0.7

 

Top 10 Video Sites by Viewers

More than 173 million viewers watched an average of 187 videos per viewer during the month of January. Google Sites attracted 136.5 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 51.5 million viewers (8.5 videos per viewer) and CBS Interactive with 41.2 million viewers, (5.3 videos per viewer). The average Hulu viewer watched 23.5 videos during the month, representing an all-time high for the property.

Top U.S. Online Video Content Properties* by Unique Viewers
January 2010
Total U.S. – Home/Work/University Locations
Property Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 173,361 187.0
Google Sites 136,469 93.9
Yahoo! Sites 51,464 8.5
CBS Interactive 41,210 5.3
Fox Interactive Media 40,457 7.2
Hulu 38,445 23.5
Viacom Digital 38,009 9.5
Microsoft Sites 36,109 13.6
FACEBOOK.COM 34,214 5.2
Vevo 32,357 7.0
AOL LLC 30,809 7.9

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from January 2010 include:


  • 135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).

  • The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer.

  • The duration of the average online video was 4.1 minutes.

Source: comScore Video Metrix

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The importance of local search

New customers for Dallas businesses

If you look at some results in the table below you will realize the amount of money that is being made with local search results. If you dominate the results and convert only .005% (that’s half of one percent) of those users you would have the amount of new customers indicated in third column.

Are you in the roofing business? That’s huge. What about photographers? 40,000 searches every single month!… and flowers? 27,000 searches!

Keyword Local Monthly Searches* New Buyers
dallas homes 368,000 1,840
dallas restaurant 246,000 1,230
dallas restaurants 201,000 1,005
dallas travel 135,000 675
furniture dallas 135,000 675
pizza dallas 49,500 248
limo dallas 40,500 203
dallas photography 40,500 203
restaurants in dallas 40,500 203
homes in dallas 40,500 203
limousine dallas 33,100 166
yoga dallas 27,100 136
clubs in dallas 27,100 136
flowers dallas 27,100 136
sushi dallas 22,200 111
used cars dallas 22,200 111
houses in dallas 22,200 111
furniture in dallas 22,200 111
catering dallas 18,100 91
roofing dallas 18,100 91
dallas cad 18,100 91
office space dallas 9,900 50
used cars in dallas 9,900 50
self storage dallas 5,400 27
spas in dallas 5,400 27
dfw car service 4,400 22
movies in dallas 4,400 22
dallas party bus 4,400 22
north dallas bank 4,400 22
dfw limo 3,600 18
dallas tv dvd 3,600 18
dallas telco 3,600 18
dallas fish market 2,900 15
screen door dallas 2,900 15
home inspection dallas 2,400 12
granite countertops dallas 1,900 10
dfw gun range 1,900 10
home inspector dallas 1,300 7
dfw limo service 1,300 7
Total 1,627,600

* Results updated March 12, 2010.

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