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Consumers | The Leaders Factory

Tag Archive

Google City Pages: Local Listings will be even more relevant

Published on October 3, 2011 By Felipe Huicochea

For the past couple of months Google has been working on a new platform to integrate Google Places with community building tools to enhance the level of engagement of local consumers. Dallas is not on the map yet, but it is a matter of time and those businesses that are taking advantage of the current [...]

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Business Profiles in Google+

Published on July 24, 2011 By Felipe Huicochea

Google’s Christien Oestlien update on Business Profiles in Google+: A few weeks ago we mentioned we would be doing a test of business profiles and asked people interested to apply. Believe it or not we actually had tens of thousands of businesses, charities, and other organizations apply to take part from all over the world. [...]

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How many more reasons do you need?

Published on June 19, 2010 By Felipe Huicochea

The numbers are consistent no matter where you look. Nielsen, PricewaterhouseCoopers, comScore and many cosumer research firms have release several studies that support the fact that consumers are radically changing not only the way they buy, but the whole purchase decision making process as well. It’s not a matter of faith anymore, it’s here and [...]

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