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Local Search | The Leaders Factory

Tag Archive

Google Places for Local Small Businesses

Published on July 2, 2011 By Felipe Huicochea

Do you own a business? This video provides a quick introduction to the unique features and offerings of Google Places for Business. Claiming a Google Places account is quick and free. Also, we introduce Google Tags, a new way to advertise through Google Places. Click here for a complete 40 minute Google Places how to [...]

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Google’s New Local Search Results

Published on November 30, 2010 By Felipe Huicochea

Google recently changed how local search results are being displayed. For approximately the past 2 years, Google had been running the 7-pack local business listings beside the map. Now, however, the search engine has essentially merged the organic listings with the local listings and restructured the page, calling it Place Search. As part of this [...]

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What is a backlink?

Published on November 3, 2010 By Felipe Huicochea

What’s a backlink? A backlink (otherwise known as an incoming link) occurs when another website links to yours. If you are trying to figure out the meaning and relevance of backlinks, it is very likely that you have been trying to figure out how to drive traffic to your website. It works like this. . [...]

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Twitter Marketing For Small Business Part I

Published on May 7, 2010 By Felipe Huicochea

This is part 1 of 2 videos on Using Twitter to market your Dallas small business online. In this video you will learn: Twitter basics How to find people to follow How to add people you already know Share and Enjoy:

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Case study: Dominating the local search results for Dallas plumbers

Published on April 24, 2010 By Felipe Huicochea

A few days ago, I decided to run a test campaign for buying keywords in the Dallas plumbers niche. It’s a very competitive niche, so I took on the challenge. After 4 days and less than 10% of what a full blown campaign would require, I have the following results: Multiple listings in pages 1 [...]

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