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Google Introduces +1

Published on June 1, 2011 By Felipe Huicochea

The +1 button is a shorthand for “this is pretty cool” or “you should check this out.” Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts and others find the best stuff when they search. How does +1 affect search results? +1 helps people discover relevant content—a website, [...]

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Matt Cutts: Does Google use data from social sites in ranking?

Published on December 21, 2010 By Felipe Huicochea

“We do use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition we’re also trying to figure out a little bit about the reputation of an author or creator on Twitter or Facebook,” says Cutts. You can read the article here: What Social Signals Do Google [...]

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Matt Cutts: How to get your site to the top of Google’s result pages

Published on April 28, 2010 By Felipe Huicochea

USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with basic, common sense SEO tips. Here is a brief outline of tips: 1. Know your keywords and make sure they are in your page. 2. Meta Tags matter. That’s what the user sees in [...]

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Case study: Dominating the local search results for Dallas plumbers

Published on April 24, 2010 By Felipe Huicochea

A few days ago, I decided to run a test campaign for buying keywords in the Dallas plumbers niche. It’s a very competitive niche, so I took on the challenge. After 4 days and less than 10% of what a full blown campaign would require, I have the following results: Multiple listings in pages 1 [...]

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