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Small Steps | The Leaders Factory

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How many more reasons do you need?

Published on June 19, 2010 By Felipe Huicochea

The numbers are consistent no matter where you look. Nielsen, PricewaterhouseCoopers, comScore and many cosumer research firms have release several studies that support the fact that consumers are radically changing not only the way they buy, but the whole purchase decision making process as well. It’s not a matter of faith anymore, it’s here and [...]

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