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How to get Powerful testimonials for your small business | The Leaders Factory

How to get Powerful testimonials for your small business

People trust testimonials because they can see how other people have solved a problem with your product or service and can relate to the story being told.

Testimonials can open the doors wide open for a flow of customers that would be much harder to get by other means since people are deciding to buy, instead of being sold.

There are 3 key elements to make your testimonial much more powerful


  1. Has to be specific: State the problem the customer was facing and how they felt about it.
  2. Address the objections: Describe the desicion making process. Why the customer decided to get your product or service, what the other alternatives were.

  3. Provide proof: Phrases like “It worked” or “I love so and so company” are not enough. Use receipts, checks, letters, pictures and any objective proof you can get. Just a word of caution, if you decide to use checks or pictures, just make sure to blackout or blur sensitive information.

Action steps:


  1. Create a 3 or 4 question guide for all your testimonials so all of them follow the same basic structure.

  2. Take your video camera or audio recorder to collect your testimonials.

  3. Get written permission to use their full name, and other information.

  4. Post them in your website. One testimonial in the front page with a link to an internal page with the rest of them.

  5. Announce your testimonial page to your subscribers list or newsletter.

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